How To Get Ahead With Your Curves

The ability to stand out as a model is essential to getting picked for jobs.

Now that body inclusivity is on the rise and consumers are demanding diverse body sizes in runways, editorials and campaigns, standing out as a curvy model is more important than ever.

Models play an important role in communicating ideas in an aspirational way, whether it is for products, emotions or experiences, and bodies of all shapes and sizes have different strengths when it comes to this.

We have had a look at the trends in the modelling industry to see which body shapes are in demand!

Busty Babes

Curvy models with bigger busts are the go-to pick for swimwear and lingerie brands.

Consumers, particularly those with larger cup sizes, want to see the fit of the product in a model with those features.

Casting models with a full bosom is a way that brands capture the attention of these potential customers and show how their products cater to all of their needs.

Figleaves via Instagram
Savage Fenty via Instagram
Swimsuits For All via Instagram


For clothing brands that are more focussed on the lower half of the body, our sisters with the wider hips, booty and cinched waist are the favourite pick.

Again, these models are able to make one of the issues that most women have, finding jeans that fit well, look easy and glamorous.

Campaigns for brands such as Good American, who is dedicated to making denim and clothing that are able to fit all body shapes, are full of women with that pronounced hourglass looking flawless!


Source: Good American
Source: True Religion


Some models have noticable muscle definition and stand out for their strong looking bodies, across all sizes.

We have noticed activewear brands consistently casting these models in their campaigns, grabbing the attention of both the women who love lifting weights and staying strong- as well as those who are interested in upping their muscle-game!

Iskra Lawrence for Aerie via Instagram
Source: Nike
Nicole Smith for Fabletics via Instagram

Tall Girls

Curve and plus-size models that stand above the crowd are starting to be seen on some high-fashion runways.

These areas of the fashion industry have been criticised for their lack of body diversity, and while they have started embracing larger sizes, the obsession with height is still around.

The curvy models we do see walking the catwalk for the likes of Valentino, Fendi and Alexander McQueen are all on the taller side!

Tess McMillan for Prabal Gurung
Jill Kortleve for Valentino
Paloma Elsesser for Fendi

All Shapes!

Brands such as Kims, Savage Fenty and Glossier love to demonstrate the ways in which their products suit all body types, so when casting models they actively try to select a variety of body shapes and sizes.

While knowing what your body shape is best for and focussing your modelling skills on that particular area might be useful to getting your modelling career on a roll, campaigns such as these are an important reminder to put yourself out there for all kinds of jobs that you are interested in.

Another thing to note would be that the features listed vary hugely and what all bodies have in common is that they are unique and beautiful in their own way.

Source: Skims
Source: Frank Body
Source: Savage Fenty

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