Actually I Can

What’s stopping you from achieving your dreams? Like actually stopping you? Is it a fear of failure? An anxiety of what others might think? Or is it a feeling that nothing less than perfect will do? In a world full of unlimited opportunities, why do we allow ourselves to be held back by our own self-doubt?

‘Actually I Can’ is a campaign all about overcoming self-doubt and inspiring others to do the same. We want to celebrate the moment when you turned a positive corner and began to believe in yourself.


How I Found Myself Again | Ava’s Story

One night was all it took to turn Ava’s life upside down. After being raped by her sister’s friend and sexually assaulted by a taxi driver on the same day, Ava explains how she found strength in herself to overcome the darkest chapter of her life.

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Push your Own buttons, you will surprise yourself | Abdullah’s Story

If there’s one thing that Abdullah has learned throughout his life is that repeated failure teaches an important lesson: it gives you clarity to stick to the things that really matter.

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Light is light, no matter how dark the room is | Anna’s Story

Everything is temporary – the good and the bad. The only thing that is constant is the here and the now, so use the time we have wisely doing what makes you grow and be happy.

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A Letter To My Younger Self

We invited six people to speak about one of the hardest things they’ve ever had to overcome and asked them to write a letter of advice to their younger self as part of our ‘Actually, I Can Campaign’. This is what they had to say.

Actually, I Can Campaign

Check out the behind-the-scenes of our ‘Actually, I Can’ campaign, featuring Sophie Thorn, Ailis O’Connor, Sumeyya Hadi, Ben Pettingill, Birgitta Otto, and Nidhi Mahajan.

Not All Heroes Wear Capes

Dealing with Friedreich’s Ataxia makes day-to-day life hard. It affects the mind and body in ways that dramatically impact ones confidence and self-love. But Sophie hasn’t let the disorder prevent her moving mountains and she certainly hasn’t let it stop her from pursuing her dreams.


“You’ve Made It Sweetie” | Maddy’s Story

Telling yourself that you ‘love yourself’ isn’t being self-absorbed; it’s about accepting and cherishing your body for exactly what it is.

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Thank You To my Bullies | Poppe’s Story

Every picture has its backstory. While you might not guess it from the start, Poppe was diagnosed with high functioning autism. She is still learning how to pick up on social queues – making social connection extremely challenging for her.

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A Dream Come True | Rosanna’s Story

Rosanna stayed strong through the shoot, though her condition makes it difficult for her to control her body movements.

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