How to Become a Commercial Model

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Commercial modelling is often overlooked by aspiring models yet the reality is that it is much easier to get into than fashion modelling and often more lucrative. While it may not be as ‘glamorous’ as fashion modelling,  commercial modelling is a diverse industry with plenty of room for growth. Read on for our beginner’s tips on how to become a commercial model.

#1 Requirements

There are numerous avenues to be taken when looking to become a commercial model and fewer restrictions than there is to fashion modelling. The industry of commercial modelling is in many ways more accessible and is a good way of making money as, unlike fashion models, the requirements are non-specific. The good news? You can be any height, shape and age to become a commercial model.

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#2 Representation

As like any other form of modelling, it is best to do your research in the world of agencies and find representation. This takes the stress out of finding work and allows a professional booker in the field to find clients for you. Start by contacting agencies to arrange a ‘walk-in’ meeting. Alternatively, you can send them an email with the best shots from your portfolio.

#3 Investment

As with any other career, becoming a commercial model takes commitment and investment. It is advisable to invest in a professional photo shoot to gain commercial headshots and full lengths for your portfolio. This way your agency can upload you to their boards and start putting you forward for work!

How to become a commercial model

#4 Personality

One important aspect to remember when looking at how to become a commercial model is that generally speaking, they look like ‘everyday people’. To become a commercial model you not only have to sell the way you look, you also have to sell your personality. Remember, commercial modelling is about selling a product, so think about what it is your selling and how the best way to approach this would be during job castings.

#5 Earnings

An upside to commercial modelling? It pays. The income that a commercial model can earn is job dependent and varies from the job’s attributes such as how the client intends to use the images, the market in which they are based and the model’s level of industry experience. Usage can also affect the pay of a job, meaning whether the ad is to appear locally, nationally or internationally.

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