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Become a Successful Fitness Influencer:

A 5-Step Guide

Want to join the expanding army of fitfluencers, but aren’t sure how to get to the level of the elite? Here’s the 5 basic steps you need to get it right!

 STEP 1. Find Your Space in the Influencer market

What is it about fitness that inspires you? Is it the outfits? Is it healthy eating? Whatever it is, use your unique love for fitness to find where you belong in the influencer space. Remember, don’t try to specialise in everything initially. Doing one thing right is more than enough to gain a following. If you want to go the extra mile, get qualified in fitness coaching! However, this isn’t a must as many fitness influencers have proved that you can build a massive following simply with a passion for active living and effective interaction with your audience!

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STEP 2. Do a Fitness Photo Shoot

Need a confidence boost? How about an aesthetic boost for your fitness page? Bring out the big guns at The Photo Studio! Our dedicated team is here with you every step of the way catering to your specific needs in a safe, fun-filled environment. Getting a professional shoot is guaranteed to bring extra viewers to your fitness page, as well as catching the eyes of potential sponsors. It’s a win win situation for you and your journey in becoming a successful fitness influencer!


The Photo Studio Brisbane; Fashion;Natasha Killeen; Jarmillia Murphy-Knight

STEP 3. Get Social Media Savvy

Found your niche. Check. Got some crazy cool pics from the folks at The Photo Studio! Done and dusted! Now get your nerd face on and learn the ins and outs of whichever social media platform you use to enhance your reach. Think paid ads, trending topics and hashtags to boost your profile. Post content relevant to your audience to retain their full interest. Consider using photo editing apps such as Snapseed to bump up the creative flair of any pics you might post straight from your smartphone.

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STEP 4. Network with your Fitness Community

Goodbye introvert and hello extrovert! If you want to thrive in the online fitness world, you must interact with your followers and companies that align with your vision! Reply to your followers’ comments and requests. Reach out to companies that interest you to promote their content! The more you network, the bigger chance you have of monetising your influencer status as well!

STEP 5. Don’t Forget to Be Yourself

No alter ego required here, just good old you! Use your personality to differentiate from other fitness influencers, because that’s the biggest weapon you have to enter the fitfluencer hall of fame (or Harry Potter’s wand in Zac Perna’s case)!

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