A Letter To All Women

We feel that we have a duty to reinforce positive associations with our work, especially towards what it means to be a woman. Being a woman should mean celebrating the magnificence of being human. Being however and whoever you choose or need to be beyond what society, magazines, social media or biology dictates.

So today, we wanted to join our voices and write a letter for women by women.

“A flower does not compete with the flower next to it. It just blooms”.  

You are strong, bold and unapologetic. Smart, worthy and beautiful in your own way. Your voice is not one to be silenced and your power is a force to be reckoned with.

Never (ever!) doubt who you are and what you’re capable of. Don’t let anyone stand in the way of your dreams, not even yourself.

Embrace every single part of you, even those parts you struggle to love. Yes, I’m talking about cellulite, stretch marks, double chins, wrinkles and pimples – we all have them. Please see beyond that, there is no one type of (perfect) woman as we’re made to believe. Weigh yourself by your actions, not by a number on a scale; measure your achievements, not the size of your waist. Appreciate other women’s beauty and talent without questioning your own. 

As a photography studio, we know the importance of inspiring diversity in this industry – whether that is in front or behind the camera. We want all women to see other women that look the way they do. We want you to feel that you belong, your beauty should be acknowledged and appreciated. Pale skin, dark skin; latino, asian, mixed raced; tall, short, skinny, curvy; lesbian, transgender, straight – we see you!

Regardless of your body shape, skin colour and background, you shouldn’t have to put up with being portrayed in an overly simplistic and almost stereotypical way. That’s how we start changing preconceptions about other fellow sisters; instead of competing against each other, let’s thrive together.  

Every sister has had a different path, faced different obstacles and taken different opportunities. Comparing ourselves to someone else’s success (without seeing all the hard work that went on behind the scenes) will only bring us down. Kindness and empathy lead to non-toxic power.  

Here’s to empowering and liberating women, including the one reading this.

Behind-the-scenes of our photo shoot